Companies that are concerned with customer feedback and rely on survey responses are often confronted with the problem of how to turn fleeting moments of valuable feedback into useful suggestions. While companies would prefer to receive feedback right when customers experience difficulties with their products or services and are most passionate about articulating quality feedback, surveys only allow feedback collection to happen at pre-determined "optimal" intervals.
IdeaScale can provide a solution to the problem of real time feedback by creating online communities that allow customers to form groups around specific issues and suggestions and let them collaboratively devise and revise possible solutions. Each idea is then expanded by comments from and voting by the community. The success of an idea is determined by a voting system within the community, allowing customers to take a more active role in your company by serving as advocates. The key to the success of IdeaScale is customer engagement, and you can maximize the potential of IdeaScale and improve customer engagement by offering promotional gift sets to voters of top solutions and a combination of promotional desktop items and eco-friendly products to encourage participation in these IdeaScale communities.
