When it comes to
corporate gift giving, it can be difficult to decide how much money is appropriate to spend on each employee. We have already discussed using a tiered system to distribute gifts, but there are some other viable options to choose from. Here are some general guidelines any organization can follow to ensure a successful corporate gift giving program:
According to a Lands' End survey of 600 employees-32% expect their employers to spend nothing on corporate gifts
17% expect them to spend less than $25 per person
18% expect them to spend between $25 and $45 per person
31% expect them to spend more than $45 on a gift
While it is not always feasible for some companies to spend a lot of money on gifts, the most important factor in corporate gift giving is to be sure all gifts appear to be of comparable value. Cynthia Yates, author of The Complete Guide to Creative Gift-Giving says, "The number one guideline is the importance of equality. Sooner or later everyone knows what the boss gave everyone else; and a smart manager will keep the playing field level."
But for those employers who cannot afford to give expensive gifts, fear not. The cost of a gift is much less important than its emotional value. If you take the time to search for items that have a lasting impact on your employees, spending a lot of money is not necessary.
To save money without seeming cheap, the best thing to do is plan ahead. Looking for gifts long before you plan on distributing them allows for comparison shopping and avoiding priority shipping charges (which can get very expensive if you're in a rush). Bulk discounts are also a great way to ensure equality in all your gifts and a low cost to you.
Finally, working with a corporate gift professional is the best way to determine how you can purchase high quality appearing gifts without necessarily breaking the bank. Companies like ePromos who specialize in corporate gift giving can help you save time, provide great gift ideas, and tell you when your desired items are most likely to go on sale.