Case Study of the Week

Branded Promo Items Extend the Brand Post-Sale for LifePath Unlimited




Challenge: How to use branding to enhance a retreat experience

Your brand, like a single thread, should be woven throughout the customer experience. From the moment customers first become aware to the purchase and touches post-sale, your brand should be there: communicating, reassuring, reminding customers of the brand promise.

This is true for all companies, and especially so for those in the self-improvement industry. LifePath Unlimited, a new firm with the stars of global reach in its eyes, is one such firm; the company offers self-development communities, programs, tools and retreats to individuals who seek to peak performance in every area of life. The LifePath staff, wanting to indelibly imprint its brand in customers’ minds during the retreat experience, turned to ePromos for help in selecting and branding promotional items that would enhance the retreat experience and continue to motivate retreat participants for months and years to come.

Solution: Give out a self-improvement kit full of branded items to retreat participants

Their choices? The LifePath staff developed a series of retreat handouts imprinted with the company logo. But they took their brand farther than that: they also extended it to several other exclusive retreat items packaged and sold as a kit, including cases to hold special retreat DVDs and CDs, mp3 players loaded the audio portion of the retreat program, and mousepads for everyday recollections and use. The overall effect would provide retreat participants with a beautiful, long-lasting rendition of the LifePath promise and brand.

Solution: Brisk kit pre-sales and customer kudos means a larger order is on the way

Even before we completed the initial order of 1,000 LifePath kits, the company pre-sold more than 300 units. The LifePath staff tells us that retreat participants love the materials: participants feel that the branded kits make their personal journey to self improvement more enjoyable. And LifePath, hoping to touch more and ever greater numbers of people with its unique program and message, plans to manufacture another 9,000 units once the initial 1,000 have sold.

Corporate Gift of the Week: Bosque Wood Finish Mugs

Promotional products made from natural materials such as wood, marble, and stainless steel are becoming more and more popular in corporate gift giving. These items are appreciated for their sturdiness and functionality. They also have a classic, professional look about them that make them stand out and give a great impression.

Promotional Bosque wood finish mugs are a perfect example and make a great gift for employees and customers. It is made of stainless steel and has a glossy wood finish that makes it look professional. This mug looks sturdy and sophisticated, which makes it have a high perceived value. Any employee or customer would be proud to have it on their desk.

A mug is also very convenient. Everyone uses coffee mugs either in the office or to carry their drink while traveling. This ensures that this promotional gift will be used often and your company’s logo will be remembered because it will always be seen.

Holiday Corporate Gift Ideas

If you want to spread the warmth of the season but don't know which item to pick, don't despair! There's still plenty of time to put together a high quality, well designed promotional program that everyone will appreciate. Apparel is always a welcome gift and because it's something people can actually use, it's a perfect way of displaying your message. For example, when customized with your logo, the Pack-N-Go Pullover Jacket by Charles River ® is an affordable and practical way to say "thank you" or to encourage team spirit. Made from Soft-Tex polyester for comfort and warmth; it's lightweight, water-resistant, and folds up into its own pouch for easy packing.

For those looking for something a little heartier to keep those winter winds at bay, there's the Matrix Fleece Jacket by Charles River ®. Inspired by the kind of jackets loved by hikers, skiers and outdoor enthusiasts everywhere, the Matrix Jacket is made from plush Evolux fleece with a unique anti-pill finish. It's available in a wide range of colors that will coordinate beautifully with your embroidered logo, and because it's available to ship in five days it's the perfect solution to your last minute corporate gift giving troubles.

These are just two examples of the hundreds of rush items we have available, for more ideas to fill out your holiday wish list, for more items, vist http://www.epromos.com/.

Case Study of the Week

Norwich University Develops a Memorable Graduation Give-Away

Challenge: Give your graduates a going-away gift they’re going to cherish
If you’re a college, it’s important for you to build strong connections with your graduating students. Making sure the upcoming alumni leave with a favorable impression of you can impact future alumni donations and word-of-mouth promotion for your establishment. The Norwich University Graduate School set out to design a graduation souvenir that would rival the previous year’s gift. That graduating class had received a specially-made plaque with their name and the school’s official coin inserted beneath. It was well received, but the school wanted to make sure that this year’s class got an even better item

Solution: Pick an attractive and stylish award to praise their accomplishments
Norwich contacted us, and with our help they were able to design a quality give-away. The circular award we ultimately decided on displayed the much-loved school coin and the graduate’s name, school, and year emblazoned across the bottom. The school decided on this item because it was both cost-efficient and highly attractive. It was also small enough to conveniently be used as a desktop item, where it could display the Norwich name. The award’s stately look tied in nicely with the military history of the school, and since many of the graduates earned their degrees remotely, the awards could be easily shipped off to them.

Result: The awards are a success and give the graduates an added sense of achievement
Norwich loved the way the awards came out. They received loads of positive feedback from the graduating recipients. They reported that the awards were a great compliment to their diplomas and helped make their time of hard work, study, and sacrifice seem more rewarding. The school loved the outcome so much that they plan on coming to us for their next graduation gift.

Corporate Gift of the Week: Polycarbonate Bottles

Sometimes the best corporate gifts aren't particularly flashy or expensive. In some instance, functionality and convenience win out over style and priciness.

Polycarbonate bottles made famous by Nalgene (R) have been all the rage for a while now. But at a price hovering around $4.00 and up, they are usually too expensive for modest budgets. We are proud to have found a product with all the same features at half the price. Just like their Lexan counterparts, these promotional Polyclean sports bottles have no odor, are shatterproof, and won't change the taste of your beverage. The difference? Unlike the rock hard nature of Lexan Polycarbonate, these have a slightly less crystal clear appearance, but are lighter in weight and flexible. You can choose from a variety of colors and save big.

Corporate Gift Tip: Outer Wear

As the weather progressively becomes cooler, it might be wise to consider investing in promotionally branded outerwear for your gift recipients. Due to its functionality and convenience, apparel of any kind is always an ideal gift for your recipients. An apparel item that will keep people nice and toasty during the cold winter months is bound to win you praise and admiration.

Jackets, fleeces, and coats make great items to order around this time of year, since they can be easily incorporated into a holiday gift program. The wide variety of designs, colors, and name brands available to you ensure that you can find the perfect item for your employees or customers.

Whichever item you ultimately decide on, remember that buying any kind of apparel item can get a bit tricky. There are a variety of factors to keep in mind, including sizing issues, quantity, and whether or not your recipients will actually use the gift. Be sure to find out all the facts and get all your bases covered, and your promotional apparel outer wear will be a surefire success!

Case Study of the Week

High Perceived Value for a High-Profile Event

Challenge: How to use a promotional product to thank participants in a high-profile company golf tournament.

The marketing department for a large communications company needed to present a gift to the participants in their corporate golf tournament. Since the tournament participants were clients of the company (including some of the Oakland Raiders football players and their coach), the company needed a gift that was not only memorable, but had high perceived value and appeal to the tournament participants. The budget for the gift was $20.00.

Solution: A picture frame with a high perceived value is chosen.

To commemorate the golf tournament, the company decided that they would take pictures of each of the golf tournament players, insert their photo into a 5"x7" frame, and then send each player the frame with their picture inserted in it after the tournament.
The distributor presented the company with a metal picture frame that fit their budget. The marketing department chose the frame because its brushed aluminum finish with shiny silver raised detail worked well with company's color scheme. In addition, the frame had incredible perceived value, and its price was well below the $20.00 budget.

Corporate Gift of the Week: Electronic Sudoku

Sudoku has taken the country by storm in a relatively short amount of time. This immensely popular puzzle game can easily provide hours upon hours of mental stimulation by allowing people to flex their mental powers to solve the deceptively easy number grid.

Using an electronic sudoku game as a corporate gift is a great choice for those that are passionate about the puzzle. With thousands upon thousands of different puzzles in each of the five difficulty levels, your recipients will have hours upon hours of intense mental stimulation.

Before deciding on the electronic sudoku, gauge whether or not your recipients will actually like and use the game. You want to get the most promotional bang for your buck, so giving non-sudoku fans this gift will be a waste of money.

However, the afficionados are bound to remember you whenever they pick up the puzzle--allowing you to maxmize your logo's visibility.