Selasa, 16 Oktober 2007

Case Study of the Week


Norwich University Develops a Memorable Graduation Give-Away


Challenge: Give your graduates a going-away gift they’re going to cherish
If you’re a college, it’s important for you to build strong connections with your graduating students. Making sure the upcoming alumni leave with a favorable impression of you can impact future alumni donations and word-of-mouth promotion for your establishment. The Norwich University Graduate School set out to design a graduation souvenir that would rival the previous year’s gift. That graduating class had received a specially-made plaque with their name and the school’s official coin inserted beneath. It was well received, but the school wanted to make sure that this year’s class got an even better item

Solution: Pick an attractive and stylish award to praise their accomplishments
Norwich contacted us, and with our help they were able to design a quality give-away. The circular award we ultimately decided on displayed the much-loved school coin and the graduate’s name, school, and year emblazoned across the bottom. The school decided on this item because it was both cost-efficient and highly attractive. It was also small enough to conveniently be used as a desktop item, where it could display the Norwich name. The award’s stately look tied in nicely with the military history of the school, and since many of the graduates earned their degrees remotely, the awards could be easily shipped off to them.

Result: The awards are a success and give the graduates an added sense of achievement
Norwich loved the way the awards came out. They received loads of positive feedback from the graduating recipients. They reported that the awards were a great compliment to their diplomas and helped make their time of hard work, study, and sacrifice seem more rewarding. The school loved the outcome so much that they plan on coming to us for their next graduation gift.
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