Case Study: Corporate Gift Program

Aragon Construction Corporate Gift Program

Challenge:
Aragon Construction, an exclusive New York City based construction management and general contracting firm, knew the importance of client holiday gifts, but since cash-equivalent gift cards are considered bribery in their industry, they were looking for a gift that would conform to industry guidelines. Aragon needed an elaborate corporate gift program that would maintain a similar high quality feel as gift cards, but enhance the overall impact.

Solution:
ePromos developed a product-based gift program by selecting three high quality gifts to send out in a tiered system:

• The three-tiered corporate gift program allowed Aragon to send gifts that were appropriately matched to the value of the client.

• The product gifts were personal and noteworthy, providing Aragon’s current clients with interesting gifts that they could show potential customers.

• The perceived value of the gifts was actually higher than the cost.

• Fulfillment time was non-existent by taking advantage of ePromos’ full-service gift fulfillment.

Result:
The imprinted merchandise allowed Aragon to distribute thoughtfully selected gifts with a high perceived value while staying within budget. Their corporate gift program provided long-term, effective results by using long-lasting items branded with the Aragon corporate logo. Furthermore, ePromos provided a gift fulfillment service that satisfied all of their needs, thereby saving the Aragon employees any potentially wasted time. The attention to detail and personalization put into Aragon’s imprinted gifts garnered great feedback from their top clients.

New Trend in Corporate Gifts: Gift Sets

A frequent difficulty in choosing the perfect corporate gift is the necessity to appeal to everyone. Apparel, usually one of the most popular promotional items, is often out of the question as it’s almost impossible to guess the size of each person on your corporate gift list. Gift cards seem like an obvious choice, but it’s too easy to forget who you got one from, and surprisingly often many cards go unused. So what gift do you send to thousands people with varying tastes, styles and personalities? A solution to this dilemma is gift sets, an increasing trend in the corporate gift world.

Gift sets are great corporate gifts because they include a variety of items that complement one another and appeal to diverse groups of people. For the sender, gift sets provide multiple imprint areas, which means more visibility for their company. For the receiver, it’s exciting to get an impressive gift filled with multiple items all bound together in nice packaging.

The real gem of gift sets lies in the ROI, as the perceived value of the items is often higher than their actual cost. For example, a gift set of an optical USB mouse and 4 port USB hub mousepad is much more impressive than the mouse or mousepad on their own, and yet the cost of the gift set is not at all outrageous. The value that your clients place on the gift set will be well worth the cost. Furthermore, the demand for gift sets has, in many instances, created the ability to develop your own gift sets that are completely tailored to your company’s corporate gifting needs.

Corporate Gifts that are a Hole in One

With spring in full swing and summer rapidly approaching, one particular activity comes to the forefront of many minds in the business world - golf! A long favorite pastime of executives, the popularity of golf around the world (especially in the corporate arena) has been growing exponentially in recent years. Therefore, if you're planning on sending your clients corporate gifts this year, a good alternative to the usual holiday gifts is high quality golf items. Nowadays, corporate golf gifts appeal to a wide range of people, from the CEO at his country club to the employee at the driving range or local golf course on weekends. There are a variety of items to choose from, available at many different price points, from promotional golf club bags and digital swing guides (perfect for execs with room to practice in the office) to golf ball sets and ball markers. If name brand is important to you when purchasing corporate gifts, choose from high end brands like Callaway, Ashworth, Titlelist, Top Flight, Nike, Victorinox Swiss Army and more. Business and golf go hand in hand so get the most out of your corporate gifts with promotional golf items that are sure to be a big hit.

Another Great Summer Gift

Here's another great gift for summer, a wooden beach wine table. As a corporate gift it hits the sweet spot of being a) unique b) useful and c) classy d) affordable. Plus, it's not just for the beach. It's great for picnics in the park or even the backyard. With your logo and message laser engraved into the wood, it's a superb piece that makes a great thank you gift to your best customers.

Innovative Summer Corporate Gift Idea

As I mentioned previously, having a corporate gift program that recognizes valuable clients at various times of year is often a great way to maximize the impact of your program. This strategy also allows creative buyers the opportunity to choose products that wouldn't be appropriate in the winter, like this promotional grill and cooler set. With a 12" grill and a ten can cooler, it's perfect for tailgating, picnics, camping and many other occasions. At under $20, it's also an amazing value.

Christmas in Summer?

For many companies, corporate gifts are holiday gifts. While the end of the year is a sensible time for gift-giving in many ways, it can also be a busy time that is crowded with competing gifts. Some companies avoid getting lost in the mix by sending gifts early (around Thanksgiving) or late (as New Year's gifts), which can be a effective strategies. If client gifts are a significant sales and relationship tool for your company, it makes sense to consider other alternatives as well. For example, corporate gifts can be the perfect way to celebrate the completion of major projects or other milestones such as the anniversary of the business relationship. Spreading corporate gift giving throughout the year and tying it to important events in your relationship can increase effectiveness and maximize your return on investment.