Case Study: Corporate Gift Program

Aragon Construction Corporate Gift Program

Challenge:
Aragon Construction, an exclusive New York City based construction management and general contracting firm, knew the importance of client holiday gifts, but since cash-equivalent gift cards are considered bribery in their industry, they were looking for a gift that would conform to industry guidelines. Aragon needed an elaborate corporate gift program that would maintain a similar high quality feel as gift cards, but enhance the overall impact.

Solution:
ePromos developed a product-based gift program by selecting three high quality gifts to send out in a tiered system:

• The three-tiered corporate gift program allowed Aragon to send gifts that were appropriately matched to the value of the client.

• The product gifts were personal and noteworthy, providing Aragon’s current clients with interesting gifts that they could show potential customers.

• The perceived value of the gifts was actually higher than the cost.

• Fulfillment time was non-existent by taking advantage of ePromos’ full-service gift fulfillment.

Result:
The imprinted merchandise allowed Aragon to distribute thoughtfully selected gifts with a high perceived value while staying within budget. Their corporate gift program provided long-term, effective results by using long-lasting items branded with the Aragon corporate logo. Furthermore, ePromos provided a gift fulfillment service that satisfied all of their needs, thereby saving the Aragon employees any potentially wasted time. The attention to detail and personalization put into Aragon’s imprinted gifts garnered great feedback from their top clients.