Christmas in Summer?

For many companies, corporate gifts are holiday gifts. While the end of the year is a sensible time for gift-giving in many ways, it can also be a busy time that is crowded with competing gifts. Some companies avoid getting lost in the mix by sending gifts early (around Thanksgiving) or late (as New Year's gifts), which can be a effective strategies. If client gifts are a significant sales and relationship tool for your company, it makes sense to consider other alternatives as well. For example, corporate gifts can be the perfect way to celebrate the completion of major projects or other milestones such as the anniversary of the business relationship. Spreading corporate gift giving throughout the year and tying it to important events in your relationship can increase effectiveness and maximize your return on investment.