Using Corporate Gifts to Increase Referrals

We all know sending corporate gifts to customers is a great way to say thank you for their business. However, corporate gifts are also an excellent way to increase referrals from your existing clients. According to a study done by Baylor University, customers who receive promotional gifts are more likely to provide referrals than those who do not. Specifically:

• Customers who received a corporate gift were 14% more likely to provide leads than those who did not.
• Salespeople who provided promotional gifts to their customers received 22% more referrals than those who did not use promotional gifts.
• 40% of salespeople who used promotional gifts said the gifts were extremely well received by their customers.

Of course choosing the right promotional item as your corporate gift is essential to successfully encouraging referrals. Make sure to choose an item that's appropriate for each level of customers. Luckily, regardless of budget, there is a huge selection of promotional items that have a higher perceived value than their cost, so whatever items you choose as your corporate gifts are sure to impress. Your clients will be left with a good feeling about your company, prompting them to recommend you to their friends, family, business associates, etc., so get ready to watch your referral leads grow!

(stats via PPAI)