For your next direct mail campaign, consider your purpose. Does your company need to generate new business or thank first-time buyers? Perhaps you’re looking to reward loyal customers or invite clients to an event. No matter what, the desired result is to grab attention and create curiosity. To ensure a happy ending for your spending and increase the odds that the message is effectively communicated, you need to employ promotional mail pieces that stand out! Let’s veer outside the boundaries of flat postcards and envelopes.The most creative way to target your audience is with 3D mailers, which are oversized or oddly-shaped mail pieces that appear as novelties in the junk mail mix. They are designed to reach the intended decision maker, be it a consumer, executive or associate. It’s difficult to reach top-level clients via direct mail when you have to infiltrate a jaded mail room staff or just differentiate your piece from “spam.” Dimensional mailers, like this promotional nylon flyer, have the appearance of a toy and will surely be opened with priority before all the other boring mail.
The packaging of promotional products proves to pique interest as well as increase direct mail response rates. A 1993 study by Baylor University found that the use of dimensional mailers can significantly improve response rates over direct mail alone. Check this out; those who received the 3D package had a 57 percent higher response rate than recipients who received the same product in an ordinary envelope. Plus, response rates shot up 75 percent with dimensional packaging, compared to a standalone sales letter. It’s clear that going 3D makes a direct, positive impact on the success of a direct mail campaign.
And you can bet that bulk and size are important factors, too! Human nature makes us innately curious; no one will resist the intrigue to open an important-looking box. Impressive mailers are bound to make heads turn and generate buzz around your company. Package your promotional letters and corporate gifts in customized folio mailers to convey a polished image. With your logo professionally screen printed, your company gains visibility and maximizes opportunity for new business ventures.