The Promotional Products Association International (PPAI) executed a questionnaire to find out the most effective marketing efforts for realtors at the most recent National Association of Realtors Expo in Las Vegas.
The results of the survey indicate that nine of 10 realtors use promotional products as part of their marketing efforts. Yes, as many as 95 percent of real estate agents contest that promotional products are a mainstay in their agency budgets! Further, 70 percent of respondents rated promotional products as “effective” or “extremely effective.”
Check out the top FIVE most useful purposes of real estate promotional products:
Overall, I think it’s important to share this information to highlight the integral role of promotional products in the real estate industry. They provide a personable touch to connect with each client individually and build a lasting relationship of trust. For realtors, that’s essential to have, as you direct customers to make one of life’s most weighty decisions.
