Looking to attract new customers? It’s challenging to get people to sign up for things—whether it’s a subscription, a political petition or a group membership. The New York Times knows that promotional products carry serious clout for its potential readers. This booth was set up at the Water Street Fair in New York City on the fourth of July, with the objective of capturing new eyes to read the paper. In the bustling crowd of food, crafts and jewelry, the NY Times stood out from the pandemonium with a table full of giveaways. The classic gift with purchase promotion appeals to be an effective seller, helping the newspaper seize a bigger chunk of its target audience. Laid on the table are imprinted T-shirts, logoed water bottles, customized coffee mugs and fun bubbles. The screen-printed banner also enhances the newspaper’s visibility at the festival, adding a sleek touch of authority for the national news source.Senin, 07 Juli 2008
Gift with Purchase: The New York Times
Looking to attract new customers? It’s challenging to get people to sign up for things—whether it’s a subscription, a political petition or a group membership. The New York Times knows that promotional products carry serious clout for its potential readers. This booth was set up at the Water Street Fair in New York City on the fourth of July, with the objective of capturing new eyes to read the paper. In the bustling crowd of food, crafts and jewelry, the NY Times stood out from the pandemonium with a table full of giveaways. The classic gift with purchase promotion appeals to be an effective seller, helping the newspaper seize a bigger chunk of its target audience. Laid on the table are imprinted T-shirts, logoed water bottles, customized coffee mugs and fun bubbles. The screen-printed banner also enhances the newspaper’s visibility at the festival, adding a sleek touch of authority for the national news source.