If you have been paying attention this year you will have noticed the growing eco-trend in 2008 as consumers continue to demand green sustainable practices. Drew Neisser the CEO and President of the Regenade ad agency has even gone so far as to say that going green is "no longer a luxury," but rather a necessary competitive advantage to cultivate in your business.
With the increased consumer attention on these issues, going green is something that most companies should consider in all aspects of their business practices, from daily operations to their marketing campaigns. So, here are the top 5 eco-friendly direct mail pieces that we think will make a great impression with your clients in your next direct mailing campaign:
1. Live Bamboo Plant This unique direct mail piece is an actual live bamboo plant, one of the world's uniquely renewable resources. Easy to maintain and take care of, this plant is great for brightening up your clients' homes and offices.
2. Seed Pouch Kit If you wish to give a plant gift to a client, but need to keep costs down, the seed pouch kit is a good alternative. Coming in a more compact package than the bamboo plant, this gift package will bloom into a beautiful mini-garden within a few weeks.
3. Biodegradable Corn Pen This promotional eco-friendly pen is made from 100% biodegradable corn plastic that will break down naturally in composting. The corn husk shape is a fun alternative to more traditional promotional pen mailers and is a wonderful way to raise awareness of your company's green business practices.
4. Organic Cotton Compressed T-Shirt This direct mailing piece is actually a high quality 100% organic t-shirt that was been compressed under high pressure into this unique shape. The entire package is environmentally friendly, from the water based inks used to imprint your message and logos to the 100% recycled paper insert and biodegradable shrink wrap.
5. Hand-powered Flashlight Shine a light on your company's eco-friendly efforts! This promotional flashlight is build from heavy duty plastic that is made to last. Powered by a hand crank, it'll never require a battery, providing your clients with a constant source of light when they need it most.
