Aye, it's another post on our favorite defunct financial institution, so apologies in advance for anyone tired of the whole Bear Stearns hullabalo. Bear with us because we think there are still some valuable lessons to be learned from their branding strategies -- just because they are now liquidated does not mean that their brand strategy did not work. In fact I'd wager that their company name and the promotional items they used will live on far longer than the 85 years they have existed.
Promotional caps remains one of the most popular choices in promotional apparel due to it versatility and as you can see from the collage we compiled from eBay listings, Bear Stearns really took that idea to heart. These 8 caps (and one promoting a specific fund) are only a small selection of the caps that Bear Stearns have used over the years.
With so many different structures and color schemes to choose from, they could easily create something to fit any individual's tastes. Yet even with all that variety, they still managed to represent their brand consistently. This is something you can pull off with virtually any kind of promotional apparel. So don't be afraid to try for a little variety the next time you do your own promotion, you clients will appreciate having some choices.
