As we all are aware from the recent news that the investment bank and securities trading and brokerage firm Bear Stearns has collapsed. Toward the end the company signed a merger agreement with JP Morgan Chase in a stock swap that basically liquidated Bear Stearns completely. The company has gone completely out of business, and no longer will the name Bear Stearns be used in conjunction with a financial organization.
Bear Stearns, its name and legacy will soon vanish from everyone's thoughts, until the company is not remembered at all, or is it? Since the shocking collapse of Bear Stearns, people have been rummaging through their old junk looking for those once useless but now sentimental promotional items once distributed by Bear Stearns. How do I know this? Well, look at all these promotional Bear Stearns items on eBay.
In its prime, Bear Stearns was producing hundreds of promotional goods sporting the Bear Stearns name and logo including, pens, stress balls, stuffed animals and toys. Bear Stearns recipients have saved all of its old promotional items, that will soon become the only lasting image of the brand. As long as people hold onto their promotional items a brand can and will be remembered forever.
On your next promotional item campaign, be sure to choose an item and a message that will impact your recipients so you can be remembered, even after you're gone!
