Celebrating milestones is another effective gifting strategy that would benefit from incorporating continuity. Things like new hire welcome gifts, first year anniversaries, 5th year, 10th year, 25th year etc. can all benefit from staying consistent and building on the product as you build the relationship. Likewise, milestone gifts, like the ones found in the Futura collection, can celebrate significant points in a client relationship such as the start or completion of a major project. Having a matching set of desktop gifts that can be given individually allows you to literally build on a relationship, with each new item serving as a reminder of previous gifts and more importantly, the long term relationship.
Why make milestone awards continuity gifts? Because the whole is greater than the sum of the parts. Your relationship with the client or employee becomes more meaningful as you hand out gifts over time and builds a relationship of consistency from one gift to the next. Your recipient will love the thought you put into each gift and begin to anticipate what your company will do next.
