Challenge: To find creative ways to thank the board of directors and VIP members of a professional football team, as well as members of a professional association, sports celebrities, and the media.
A professional sports team needed ways to thank two distinct groups of people. The first group, board members and VIPs, would receive a different gift than the second group, which was made up of members of a professional football association, celebrities, and the media. The gifts were intended to thank these people for the work they had done for the team and for their continued support in general.
Solution: A selection of unique promotional gifts that would impress recipients and thank them for their contributions.
For the VIPs and team board members, management decided on a promotional gift package that included a miniature football helmet that featured the team's logo. Along with the helmet came an oak stand that could be used to mount the memorabilia. Recipients could display this handsome item on their desks easily without sacrificing space.
The second group received a promotional package that included a football-shaped sausage (complete with laces), placed atop an imprinted cutting board that proudly displayed the team's logo. Surrounding the sausage was a collection of cheese, crackers, and promotional mints.
Result: Well-received gift packages that created a buzz about the team, and let recipients know that their hard work did not go unnoticed.
A team spokesman said that the gift packages were well-received, and called them "winners" among the recipients. The promotional gifts were able to thank deserving parties and encourage them to keep up the good work in the future. Recipients were happy to do so, and were pleased that their support was being adequately rewarded by the team.
(Via: The Promo Know-How Zone)
