Challenge: Find a gift for new home buyers that would promote business and improve customer satisfaction.
A real estate agent always gave new home owners information about local utility companies including phone, cable, and electric. In addition, he also have his company business card with his picture and office information on it. The agent wanted to find a promotional gift that could include all of this information in one convenient spot that the homeowner would appreciate, display openly, and use often.
Solution: A large promotional magnet featuring important contact information.
The real estate agent chose a large promotional magnet to fit all important numbers and addresses as well as his company and contact information. By combining the two pieces of information onto one advertising product, the company info would stay in front of the new homeowner longer than a regular business card would. If the homeowner needed to contact the agent, the information was readily accessible. Because the agent was able to consolidate his marketing projects, he also saved money in the long-run.
Result: Customers were pleased with the product and referred new business.
The magnets were a big hit with home buyers. Many of them talked about the practicality of the item and appreciated the thought and effort behind it. The agent was pleased with this positive response and is considering similar promotional campaigns in the future.
(Via: The Promo Know-How Zone)
