When we last discussed direct mail strategies the conclusion was that complex, highly useful, social-friendly and bulky mailers are most likely to catch and hold the attention of recipents. However, while the items we chose for that piece were among the lightest we can find matching the criteria, they can still be beyond the price range of smaller companies.
IF you are cost conscious, using the thinnest and lightest products will help you get the most out of your promotional budget. These products tend to be low cost and their slim form factor and weight will save you even more in shipping costs. Some examples are promotional paper clips, soft keychains, flexible magnets and letter slitters.
Although these items may not have the sheer "wow" factor of those in our last list, they are still useful enough for customers to want to keep them around. Besides, with so many shapes and colors to choose from, with some creativity, you can still create a piece that will stand out from the competition.
