What makes a direct mailing campaign successful? That is not a particularly easy question to answer, as there is a whole host of factors that must be considered -- for example: Do you have a mailing list that is accurately targetted to your market? Is there an enticing teaser copy on the packaging? Will your recipent find it easy and convenient to respond?
Those are only a handful of the major issues you should pay serious consideration to, since a major objective should be distinguishing your company from the competitors. Deciding these factors can feel overwhelming, but luckily there is an easy way to "cheat." Recent research of marketing trends have indicated that including a promotional gift in the direct mailing can significantly diminish the chances of your package being discarded unopened. So, without further ado, here is our top 5 hottest direct mailing ideas::
- Slim is not always better. In direct marketing campaigns the tendency is to select the lightest and slimmest-profiled promotional items possible. Unfortunately, this is an easy way to get lost in the shuffle, as your package may fail to stand out from the competition. A bulky package is almost guaranteed to be opened and custom imprinted t-shirts fits the bill perfectly. The added benefit is that the recipient will be advertising your company every time he wears the shirt.
- Interactive items demand attention. A lightweight game or toy captures attention because such items scream out to be handled. A well chosen and engaging toy will be kept around for a long time and handled frequently. Socially friendly toys such as promotional frisbees will be shared with friends, creating further exposure to your brands.
- Useful items are rarely thrown away. Even the cheapest promotional gift will be kept around if they are useful in some way. An imprinted letter opener and ruler combo serves this purpose really well. If it is custom imprinted with your company's logo, that's simply advertising longevity that can't be beaten.
- Technology gives an illusion of value. Many electronics are frequently perceived to be more expensive than they really are. Promotional flat metal radios can make your customers feel truly appreciated without breaking the bank. Being light weight and perfect for fitting in an envelope they are a great way to keep your recipients listening to your company.
- Appeal to their sweet tooth. Almost everyone loves free candy. Even if they don't, chances are they know someone who will appreciate it. Small tins of promotional mints or gum can last a while and will advertise your brand every time they are shared with friends.
