Depending on your local climate, the summer forecast may call for showers and thunderstorms. It’s time to pop open those protective coverings we commonly know as umbrellas. Oh yes, this timely promotional opportunity is knocking. Just think, when it’s raining outside and the streets are crowded with people, all you see are moving umbrella tops. If you ask me, there’s vast marketing potential for a guerrilla street campaign on a wet day.Print your logo on a sleek promotional umbrella and employ it as a gift with purchase or as a reward in a customer retention program. When your clients carry it in high esteem, you garner premium outdoor advertising space. The functionality of the gift will surely make it a long-lasting format for promotion. It’s uncharted territory for brand visibility—capitalize on it before your competitors do!
