When considering giving a branded corporate gift to your employees, consider how much exposure you want the company name to get. If you want to maximize visibility, then choose products with more longevity. Pens run out of ink, pencils sharpen down into nothing, and notebooks run out of paper. While these are all excellent gift choices in and of themselves, their typically short life span will ensure that the message you want to spread won’t hang around for very long.
You should instead give out items that are sure to both stick around and get noticed. Analyze your employees and discern what would be most useful to them. Depending on your budget, it can be as simple as a stapler or desk calendar, or as elaborate as a wine accesory or crystal item. Whatever you choose, just keep your employees in mind when selecting. If they feel that you’ve picked something out especially for them, they’ll be appreciative and will tend to use the product more often, thus maximizing your exposure.
